Nothing says Fruit Roll-Ups like a School Bus full of Apes


Using apes in advertising seemed to peak and virtually disappear in the 1980s. Since this is when I was watching TV the most, I have many fond memories of these commercial masterpieces. Last night I found this gem from the mid-1980s for Fruit Roll-Ups that features a very unsafe looking school bus full of chimpanzees with an orangutan driver.

This makes total sense since orangutans are by far the most responsible members of the ape family.

I do not think they ever made a banana flavored Fruit Roll-Up, but that seems like a joke they should have thrown in to this commercial. While it might have felt like they were ripping off the “We have no banana” Fig Newton ads, I would not have noticed at the time.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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