Skittles Commercials of the 1980s


The very popular fruit flavored candy Skittles was introduced in the United States and an import in 1979 and all throughout the 1980s they ran memorable commercials. One the earliest ones I remember was this animated one from the very early eighties. It does not mention the rainbow, which would become a staple of future Skittles commercials, but you do get an island full of happy dancing Skittles on some sort of tropical island.

The rainbow starts to become prominent in their “Rainbow of Flavor” ads from 1982. This is also the year that domestic production of Skittles began in the U.S. So colorful! No wonder this candy captured the imagination of the candy buying public.

In 1986 we were already “Tasting the Rainbow”, with this upbeat and catchy commercial that will have you singing along…”Skittle Skittles bite sized candies. Taste the rainbow of fruit flavor!”

I would just like to applaud the uploader of this commercial, Kidsincorporated, the audio and visual quality are amazing.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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