Milk it does a Swimmer’s Body Good


The “milk it does a body good” ad campaign is deeply wedged into my brain. I thought I had seen all of the ads related to the campaign, but this one for milk and swimmers was new to me. How do I know I had not seen it?

Because if I had, I would have remarked that this was a complete missed opportunity on the part of the milk people to show someone swimming in a bracing pool of cold milk. The imagery would have been powerful and as unforgettable as the catchphrase. Since I have no memory of this, I know I never saw this commercial before this week.

Of course, now all I can think of is how they should have plopped this guy in some milk.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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