Kodak Kodacolor VR-G


It took a while for my family to get a working modern camera and when we did get one, we had one criteria for buying film, PRICE. So while I knew that film capable of higher quality existed, it did not even occur to us that we would want rich colors or higher contrast. Maybe it was because of our low quality pictures that we never fully embraced photography? Perhaps if we had just spent a few extra bucks on Kodak Kodacolor VR-G, where everything is SUPER YELLOW, SUPER RED and SUPER GREEN, I would have a photo album bulging with cherished family memories.

Kodak Kodacolor VR-G would later go by the much easier to remember Kodacolor Gold. Here are the Yellow, Red and Green commercials they produced for the brand launch in 1986:


The Retroist

Editor/Podcaster at Retroist
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