Nestle Alpine White “Sweet Dreams” Commercial


“Nestle makes the very best. N-E-S-T-L-E-S.” Those lyrics are embedded in my brain because of this classic commercial from 1986 for Nestle Alpine White bars. Now I knew this commercials seemed really artsy at the time, but what I didn’t realize at the time was that the imagery was largely borrowed from the artist, Maxfield Parrish. I say borrowed and not inspired because as you can see the image above from the commercial, is a very Eighties takeoff on Parrish’s The Dinky Bird (just with more clothing).


If only I had known I was getting a little bit of an art history education I would have paid closer attention to the visuals of this ad and not just the droning but memorable music…


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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