Did Charlie the Star-Kist Tuna want to die??

It did not occur to me when I was young and was enjoying the Star-Kist tuna ads featuring Charlie the Tuna, but Charlie really has a death wish. He is a tuna with something to prove and that thing he needs to prove is that he is delicious enough to be chopped, chunked, stuffed into a can and sent out into the world.

Perhaps Charlie was indeed confusing “good taste” and tasting good” at first, but after decades he must have caught on to the double meaning and yet he still persisted. Maybe it is because he knows his destiny and not only faces it, but swims head first towards it. This of course makes Star-Kist’s taunts and constant rejections all the more tragic.

Sorry Charlie. Sorry, indeed.

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The Retroist

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