Uh oh, Sergio Valente Jeans

At some point in the 1970s I think they passed a law that every jean’s commercial needs to be shot at a roller rink or disco. Combine roller skating with a catchy song and you have a very potent cocktail. I know this, because I have never owned a pair of Sergio Valente jeans nor do I think a single member of my family has ever owned a pair. Yet, I can still remember and sing along with this commercial.

“Uh oh, Sergio….”

For those curious about the brand, it is not named after any specific person. While many people named Sergio Valente exist in the world, this jean brand is not named after any of them.


The Retroist

Editor/Podcaster at Retroist
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