This early ad for the now world-famous Benihana restaurant chain plays off America’s anxiety about Japanese manufacturing and superiority in the eighties. You would see that in advertising, TV shows and even movies (Gung-Ho and Die Hard for example). I was still a kid at the time, so I really didn’t have an opinion on the subject throughout the 1980s, outside of yelling “America rules!”, when anyone tried to put it down.
The Benihana concept intrigued me though and I said to myself that one day I would eat at one. Now this might seem like pretty low hanging fruit for a “bucket list” item, but I still have not eaten at a Benihana, but I pass one all the time and I think it might be time to make it happen before this year ends.
If the chef makes any cracks about American manufacturing, I cannot promise I won’t start yelling “America Rules!” Some things just can’t be helped (Rock, Flag and Eagle).
Latest posts by The Retroist (see all)
- Want to contribute to an upcoming Retroist Podcast Special? - September 20, 2018
- Hires Root Beer is older than you think - September 18, 2018
- Members Only Jackets - September 11, 2018