Del Monte…because you work hard for your body

Donna Summer’s “She Works Hard For The Money”, is completely underutilized as a song that can be parodied to sell goods and services. If you have something that even vaguely sound like “money” you can use it. This ad for Del Monte from the mid-1980 where they use “body” instead of money is a stretch, but it is a memorable stretch.

For future ad geniuses, might I suggest a bear singing about how they work hard for the honey? Or perhaps a parent who shops hard for the sunny….D citrus drink, With “She Works Hard For The suney” the only limit is you imagination and a word that ends in a “Y”.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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