Gatorade Ad

A very stylized Early 1980s Gatorade Ad

This Gatorade Ad caught my eye, because of their effective use of color. The yellow/orange tone makes it look like they are not playing baseball under the hot sun, but instead are playing it ON the hot sun. It was the color that pulled me in, but then I could not stop looking at these poses. Everyone is so dramatic, especially the pitcher and the guy drinking the soft drink.


The Retroist

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