My Mom was obsessed with warranties. Her generation expected things to last and it was unacceptable when they did not. I remember when our lawnmower died and it still had some coverage, but they said that it did not apply. She was on the phone every day for a week arguing her point. In the end, we got our lawnmower fixed because of it.
I guess that is why GE would make a commercial like this where they reassure their customer that they will stand behind their products. When I think of all the products I own, I guess I have some expectation of protection, but I am pretty sure that none of the companies I do business with would promise this sort of service. And if they did, and maybe I am being over cynical, I would not trust them to actually provide it.
That’s what makes this commercial seem to quaint now.