Bill Cosby holding a TI-99/2

Bill Cosby holding a TI-99/2

In the 1980s Bill Cosby was one of the more trusted celebrities in the United States and he put that to good use as the pitchman for an array of products. From New Coke, to Jello to Texas Instruments and beyond, Bill could sell just about anything. I have never read any of his books or a biography, but I wonder if had any sort of process for deciding what to endorse? Was he actually a computer user? Did he ever use a TI-99/2?

This is early enough in home computing that they still seemed exotic to people. Still, Bill seemed like he might understand things about the world. So I would like to think he understood what the TI-99/2 could do.

Although staring at the ad a little more, maybe that smile gives something away. His bemused smile, which looks to be on the verge of laughing. It could just be his signature look. Or more likely, him almost laughing that people are paying him to hold this gadget.


The Retroist

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