After spending this hot, July day outside mowing, trimming and edging the front and back yards, I felt like I needed to take The Nestea Plunge. As a kid, I used to love doing The Nestea Plunge into our pool.
Back in the 1970s, I was lucky enough to grow up with a pool in the backyard. The childhood memories of spending long, hot Summer days (and nights) playing in the pool still keep with me today, especially now during long, hot Summer days being spent without the convenience of having a pool in the backyard. Out of all the oddball stunts we’d do in the pool, such as swimming like the MAN FROM ATLANTIS underwater, cannonballing off the garage roof, or trying to stay seated in folding lawn chairs at the bottom of the 9-foot deep end, the most daring to have done was The Nestea Plunge.
It all started from seeing commercials for Nestea Ice Tea Mix in the 1970s like this:
We kids loved this and had to try this because it just looks so great and refreshing. There was only one problem: it really hurt to do it. It was just like doing a belly flop, but on your back.
Also there was the psychological challenge to overcome doing The Nestea Plunge. Simply falling backwards, outstretched like that, isn’t as easy to do as it looks. Anybody who’s done the Trust Test in any workplace team-building event will attest to this. As you’re slowly tilting backwards towards the pool, there’s that growing suspense in your gut of the coming slap of sting upon the back of your head, torso and legs when you stiffly slam onto the water’s surface. That’s what gets to you the most – the suspense. And that is what made it so much fun for kids back in the ’70s.
The Nestea Plunge became a popular and successful commercial gimmick that has seen many reincarnations. Here’s an extremely parching desert scenario for taking The Nestea Plunge from the 1980s:
And the Plunge continued through the 1990s:
The Nestea Plunge continues possibly into today since it seems Nestea has kept up with the Plunge in advertising, all over the world!
Ooooh, that’s gotta sting.
I like to look back at our collectively-shared Pop Culture history and write about it, but mostly I try to buy it all back off eBay.