Wigwam Athletic Socks

I was buying socks at the store the other day, a very glamorous errand. While browsing the racks I noted that my choices at the store, while ample, consisted of basically two colors in athletic socks, white or black. I think I also saw some grey, but what was missing were the striped athletic socks of my youth. I am not sure when they fell out of fashion, I know I was still getting them in the 1990s, but now…gone.

My family usually bought some really low quality generic brands on sale. The way that I burned through socks, I completely understand. But even those of us who trucked in cheaper socks knew that the gold standard back in the day for socks was the Wigwam.



The Retroist

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