Bruce Willis for Seagram’s Golden Wine Coolers

When it comes to celebrity endorsements of products, one of my favorites of all time would be Bruce Willis shilling for Seagram’s “golden” wine coolers in 1986/87 during the height of his Moonlighting fame.

Whether he’s hanging on the front porch with his musical bros (and dog), or meeting up with Sharon Stone in a bar:

infusing a little blues into the mix (because why not):

or dancing with a bevy of simply irresistible 1980s ladies (and then randomly playing harmonica on stage with legendary blues man Albert Collins)

Willis always made it seem like he was having the time of his life, and that you could too, if you drank Seagram’s.


It's all just pops and clicks within the vinyl groove I'm listening to. Music, movies, commercials, action figures, cassette tapes...anything that you left in your parents' attic when you moved. I want to talk about it.
-DJ Darko, Your Pop Culture Mixologist

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