Plop, plop, fizz, fizz, oh what a relief it is…

If I ran Alka-Seltzer, I wouldn’t spend a dime on new strategy, I would just continue to blanket the world with “Plop, plop, fizz, fizz, oh what a relief it is.” That jingle is burned deep into my brain and I can’t walk past a box of Alka-Seltzer without thinking about it. So I say, if it ain’t broke don’t fix it. Heck, I wouldn’t even make new commercial, just break out some older ones and repeat them.

Especially this one with the late great Sammy Davis Jr.


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One thought on “Plop, plop, fizz, fizz, oh what a relief it is…

  1. I vote for keeping the slogan and also using a hologram Sammy Davis, Jr. (similar to the Michael Jackson performance at the Billboard awards).

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