Jordache Jeans go “Country” in the Early 1980s


Both of my sisters went through an abbreviated country-style period in their youths. It was probably inspired by the movies and TV shows that glamorized mechanical bull-riding and imposing belt buckles. I think Jordache was right on the cutting edge of this trend and I am pretty sure I remember seeing this commercial as a kid (and the jeans on my sisters).

Neither the music or the fashion mattered to me. What grabbed my attention was the flimsy amount of padding around this bull.

Does a statistic exist for how many people were injured on mechanical bull in poorly regulated bars and saloons in the 1970s and 1980s? I can’t help but think that the number must be high.


The Retroist

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