“Going to the mall” was a central focus of fun in my life in the 1980s to about the mid 1990s. Now the American mall is a shadow of its once former glory… I decided to take a moment and reflect what I loved about old school malls vs. what’s in a current malls
Arcades: This is a no brainer as far as fun went. So many fond arcade memories. The thing about arcade games was the graphics were so much better than what was available at home (unless you were a super rich bastard that had a Neo Geo). Plus there was pinball and skee ball. Every mall despite it’s size seemed to have an arcade. It was wonderful.
Kay-Bee Toy Stores: It’s hard to believe, but at one time Kay-Bee Toy Stores were amazing. Then at some point they became the stores full of toys that nobody wanted at 3 times the price they should have charged. Sad.
Walden Books: Hot damn, Walden books was cool. I’d go in and just stare at the cool role-playing game books, head over to the sci-fi section to see if there was anything good. Maybe my Mom would be me a copy of Omni magazine or Star Wars: Galaxy, and in the rare instance I could get a West End Games Star Wars was rpg supplement.
And ah hem, some mall bookstores even had Playboys placed at the top left row of the magazine section. So close, yet so far away!
And it was all in a rather small space, not some huge two-story sprawling complex of books filled with fake class and a please buy our Nook desk.
Pet Stores: Man, a pet store in a mall is such a weird concept. I don’t know anyone who went to the mall and came back with a dog. Still, I liked going in them when I was little and checking out puppies and kittens. Now I realize that most of these animals were probably born in puppy mills and that’s a terrible thing, but you don’t think about that when you’re a kid.
Video game stores: There weren’t a lot of mall video game stores for a long time. Usually we’d get games from places like Penny’s and Shopko. However, I distinctly remember an Electronics Boutique in a Green Bay mall that I loved going to. It was such a source of wonder and joy, because they had so many games that you didn’t see at regular retailers.
Suncoast Video: Man, this was another source of mystery and wonder to me as a kid. It’s the first place I ever came across A Clockwork Orange or Akira. The sheer number of movies I never heard of was unbelievable.
And yes, I have to give the standard: There was no internet and and I was from a very small town. Resources on alt cinema were scarce to say the least.
Original Cookie Company: Man, it was always a treat to get a big ass chocolate chip cookie and a chocolate milk from the Original Cookie Company. At a certain point they disappeared and became Mrs. Fields.
Fountains: Almost all malls had really cool fountains. Even mediocre fountains were cool to see. I don’t see many fountains these days.
Sbarro: It was always a staple of my mall going experience. My kid taste buds didn’t exactly know the difference between good pizza and bad pizza, but Sbarro was in the good category for two reasons:
1. It was a special treat.
2. You could only get it in the mall.
Somehow mall exclusivity meant a lot to me. “We’re going to the mall?! That means I have access to Sbarro, that super elusive pizza joint!”
Game Stop: Oh Game Stop. Despite having things I love, you’re terrible and I never want to go in you. Every Game Stop feels sleazy. I can barely walk into one now without wanting to take a shower. After they stopped selling collectibles like toys my interest waned even more for Game Stop.
Lego Store: If you live in a big enough city you’re lucky to have a Lego store in your mall. Never had one as a kid, but I can imagine that the Lego Store would have been a prime childhood me destination.
Games Workshop: Two malls in my life have had Games Workshop stores. While in theory I should love these things, I rarely ever bother going in. I don’t play War Hammer. It looks fun, but I don’t have the time or money.
Mrs. Fields: It’s no Original Cookie Company, but it will do. The main problem for me is there aren’t a lot of these in my area.
Toys R Us Express: Wow. A much smaller Toys R Us with horrible Toys R Us prices.
Gigantic Movie Theaters: Mall theaters used to be an abysmal experience. They featured the smallest movie screens packed into shoe boxes. Now days there are huge movie complexes attached to malls. Some have restaurants and bars attached, and some even have bowling alleys.
Board Game Barrister: This one is really local, but it impacts my current mall going experience and maybe if you’re lucky you have a store like it. There’s two locations of this gaming store in Milwaukee and it’s what Games Workshop isn’t, nerdy games, but a wide variety of them.
Sbarro: Well… they’re still around for now. At the time of this writing they declared bankruptcy again. My kid tastebuds have become more refined, but I’ll still get a slice of Sbarro pizza for nostalgia sake and let me tell you, I’ve had much worse. If Sbarro goes then the only major mall pizza I’ll be left with is Rocky Rococo’s. I don’t want to live in that world.
The mall of today can’t compare to the mall of yesteryear. It certainly doesn’t help that the current mall is fighting nostalgia and good memories. Still, there’s not a lot for you if you’re going into a mall and you don’t want to look at clothing or shoes.
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