We had a good number of Dairy Queens near me growing up, but not one of them served any food. They were all the drive-in and walk up to the window variety. I was aware that DQ served food, but at this point I have never seen nor tasted it. I had never even seen a commercial for the food running on TV, which is shame, because this playful ad that features either stop motion combined with clever camera work or just VERY clever camera work is pretty special. I ask you, who could resist food that just wants to have fun?