I do like a good print advert, and I appreciate good artwork in those ads, but the ultimate way to grab my attention is to have a good slogan and I think Dunlop nailed it here!
“Fun Rubber” is perfect both for the art and the company and it’s a shame that it isn’t still in use today. The advert above was printed in an early 70’s LIFE magazine but I don’t have a reference to the two images below so can only speculate that they were of a similar time.
If they had used this slogan in their TV commercials, I think this 1972 effort for Dunlop SP Sport Aquajet tyres could have been much more interesting!
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