Check Out This Test Commercial For Wheels, Flutes And Crowns Featuring The Cookie Monster! (1966)

Image courtesy of the Jim Henson Company Archive.
Image courtesy of the Jim Henson Company Archive.

Thanks to Jim Henson’s Red Book we can get a peek at this test commercial for General Foods’ Wheels, Flutes and Crowns where we can see ‘The Wheel Stealer’ in action, a character that would eventually evolve into the Cookie Monster!

[Via] The Jim Henson Company

Make sure to follow the link up top to read more about the day this test commercial was shot as well as see character sketches and storyboards.


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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