One of a kind “Much Wear” by Radical!


I have never seen a person wearing “Much Wear”, but the tone of this commercial really does take me back to the 1990s.

If you had taken me to the Sears to buy me cloths and told me to pick out whatever I wanted in 1990, I can say without hesitation, that I would have never picked out anything that looked like Much Wear. The people in this ad might have the confidence to pull off tie-dye and dayglo, but I have always been more subdued. Maybe that is why I have never has as much fun hanging out at the beach as these people?


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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