Bruce Willis’ 1984 Levis 501 Jeans Commercial

Bruce might be the big breakout star from this commercial, but if you were watching it back when it was released, you would have never guessed it. My money was always on this guy…


He doesn’t just have the confidence that all the blue jean clad gentlemen in this video share, he also has “zazz”. If “zazz” is not something you have historically been able to identify, but you hear me say it and you think, “yeah, I got that!” Here is what I want you to do, you re-watch this commercial and you tell me which of these guys make you want to buy blue jeans? If you say anyone but flexing arrow guy, then you most certainly do not have the “zazz” you think you have.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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