The Post Alpha Bits Cereal Combination Lock Mystery


I just solved a childhood mystery today. I was looking at old cereal commercials when I stumbled upon this gem from the 1970s for Post Alpha Bits Cereal. It is a cut little commercial, but the really great part is the details on the giveaway for a toy combination lock that you put together yourself. Growing up in my home, we had nearly a dozen of these in my family’s “junk drawer” and I was always curious where they came from (and what the combinations were). Thanks to the magic of the internet, the mystery has been solved.

The next mystery is how much Post Alpha Bits Cereal was being consumed in my house when this premium was being offered? Did we eat anything but cereal for those months or did we have some coupons?


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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