Get your Sparkling Diamelle Horseshoe Ring


I remember the first time I heard the word “diamelle”. It was in a TV commercial much like this one for the horseshoe ring. The word struck me as fun, but I had no idea what a diamelle was, so I went to my trusty dictionary to look it up. My dictionary was from the 1960s, so it didn’t have a listing for diamelle. Wanting to know, I went to my Grandmother, who was sitting in the kitchen. She knew exactly what a diamelle was because they had started showing up on her new favorite TV channel, the Home Shopping Network.

“It is a brand of fake diamonds, most likely cubic zirconia”, she explained. I asked her was is cubic zirconia? She said it was a fake diamond. “Ahhh”, I thought to myself, “now I understand.” I imagine now, kids are just told to google stuff or if their parents of grandparents don’t know the answer, they do the same, but this is often how I found out information in the days before the internet when my books failed me. I miss those days.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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