It’s 1987 and “Something’s Happening on ABC”


The fall television season is approaching, which means lots of decisions to be made. What shows to watch live? Which to record? Which to pass on? It is still a pretty heated time for advertising, I see a lot of new show ads online and in public. What I am not seeing are advertisements that promote loyalty to a specific network. This was common practice for decades, but at some point these promos started drying up and now we are simply supposed to pick a network on the merit of its programming.

In 1987, ABC ran its “Something’s Happening on ABC” campaign and as you can see a lot was happening on ABC. Top of the chart? Max Headroom of course, but there are a bunch of other gems being featured in quick cuts. How many can you name?


The Retroist

Editor/Podcaster at Retroist
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