Kraft Macaroni & Cheese Commercial with Dombrowski Family (1978)


I LOVE Mac & Cheese. A lot! When I look back on my childhood, I remember eating it all the time as a kid, but I do not think that is true. I think I just ate so much it in my late childhood that I cannot think of a time when it was not on our shelves, but it is true. For the longest time, my family just didn’t have it on the menu. Then one day like a switch it was always in our cupboards. I think it is a testament to Kraft’s tremendous marketing effort in the 1980s and 1990s. I would like to think that it all started in the late 1970s with commercials like this…


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

2 thoughts on “Kraft Macaroni & Cheese Commercial with Dombrowski Family (1978)

  1. Badwolf says:

    Boy, have things changed. Pennies more? Not anymore.

    The current MSRP for a box (7.5 oz) of Kraft Macaroni & Cheese at the local Kroger affiliate (Fry’s) is $2.19. I don’t think it ever sells for that, but that’s the posted full price. Typical discount price is $1.99. Typical sale price is $1.29. There is a current cart buster deal where if you “buy 4, you save $4.” So the current out-the-door price is $.29 per box. This is still probably more than it costs to produce. Needless to say, I have been stocking up.

    The store brand (Kroger) has an MSRP of $1.19 per box. It never sells for that, either – usually less than a buck – Right now it’s discounted to for $.88 a box. When it goes on sale, it’s $.40-.50 per box. So to compare apples to apples, we should look at $1.29 for Kraft vs. $.50 for Kroger.

    Is it better? Yeah. Is it 258% better? No.

    I buy Kraft when it’s reasonably priced (which it usually isn’t) and this has forced me to look for ways to doctor-up my M&C in new and exciting ways.

    So, I guess (if nothing else) Kraft Mac & Cheese sparks creativity.

  2. WOW! A very thoughtful break down on pricing. I have tried other M&C, but I will pay a premium for Kraft when it is on sale. I never get Supermarket brand savings, but I have been able to load up on it when it on sale in the buck-a-box pricing. I have had some good luck purchasing it on the cheap at Target a couple of times.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.