As a lover of all things Lucas and Spielberg, I was very excited that they were working together on a film. The fact that they were channeling the spirit of serials and adventure movies that I loved so much made me giddy with anticipation and when commercials like this would come on TV I would lose all composure. It felt like something big and important was about to happen and these 30 second reminders just helped build anticipation to what I was sure was going to be a life defining piece of cinema. I have learned over time that high hopes very rarely pan out, but in the case of Raiders, it exceeded every one of my expectations.
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