James Mason says, “Thunderbird Wine has an Unusual Flavor.”


Well, that’s one way to put it, James. I drank my share of T-Bird during college and it is quite … unusual. I know it gave me unusually powerful headaches the next day. Though by the time I was drinking it, the infamous “forty-twice” price point was no longer in effect, it wasn’t far off.

The low price is the only reason I can see for anyone to touch the stuff. I’m not sure when this commercial was made, but I have a hard time conceiving of a time when this varnish-tasting swill would have been pitched to a mainstream TV audience. Was the choice of potables that bad back in the day?


Privateer, grenadier, raconteur. In the midwestiest place on earth.

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