Cereal Commercials? Rice Krispies ”Breakfast Pals” Led The Way


Those immortal cereal salesmen Snap, Crackle and Pop were born in 1933, along with their brother Pow, who didn’t test well with audiences and was “disowned”. For the first six years of their life, they were primarily used on boxes and print ads, but in 1939 they made their animated debut in “Breakfast Pals”, a short theatrical cartoon that established the long relationship between cartoons and cereal. If only Pow could have been there.



I am a junior-grade retroist working out of the NW office, close to my Retro cave in Woodland, WA. I enjoy old video games, toys, books, movies, band-aid tins full of old Cracker Jack prizes and long walks on the beach.

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