Cereal Commercials? Rice Krispies ”Breakfast Pals” Led The Way


Those immortal cereal salesmen Snap, Crackle and Pop were born in 1933, along with their brother Pow, who didn’t test well with audiences and was “disowned”. For the first six years of their life, they were primarily used on boxes and print ads, but in 1939 they made their animated debut in “Breakfast Pals”, a short theatrical cartoon that established the long relationship between cartoons and cereal. If only Pow could have been there.



I am a junior-grade retroist working out of the NW office, close to my Retro cave in Woodland, WA. I enjoy old video games, toys, books, movies, band-aid tins full of old Cracker Jack prizes and long walks on the beach.

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

2 thoughts on “Cereal Commercials? Rice Krispies ”Breakfast Pals” Led The Way

  1. I remember seeing this on archive.org about a year ago, it was fun seeing such an early take on the characters.
    There’s a lot of old pre-TV commercials on the archive, including one where they use pirates to advertise a car.

  2. Cosmic Joker says:

    I sometimes wish my cereal mascots would emerge from their respective boxes and engage in duels to the death for my consumer dollars. That’d be swell!!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.