Kiss’ I Love It Loud is Perfect for those who Love it Loud!

Kiss’ I Love It Loud is Perfect for those who Love it Loud!


In my last article, I discussed how Twisted Sister’s 1984 hit “We’re Not Gonna Take It” was feared to be a corrupting influence upon the youth of America by certain advocacy groups, but of course we knew that rock n’ roll’s real influence on our lives was to make us awesome! Need more proof of this? Then turn your gaze towards the video for Kiss’ 1982 classic “I Love It Loud”!

So what will you find in the video? Well, basically Kiss completely destroys a suburban home via their appearance on the family’s titanic beast of a floor model TV. Coffee cups explode, sheet rock is torn asunder, and parents are surprisingly nonplussed. Also their teenage son becomes a wide-eyed zombie that wanders into the fog enshrouded city streets to join his hard rock hypnotized brethren where they finally encounter an equally shiny eyed Kiss (mimicking the Creatures of the Night album cover). Additionally drummer Eric Carr’s drum set is apparently a tank, which truth be told is totally rad beyond words (I only wish that thing was on treads and came flying through that house like a cross between General Patton and the Kool-Aid Man).

In my opinion, you can never go wrong with Kiss. I’ve loved them since the mid-70’s, and they’ve never let me down (this isn’t even my first article about them for The Retroist!). So why not stand up and shout “I Love It Loud” with Gene, Paul and the boys…or at least check out the video here:

Once again, special thanks are given to our own Sean Hartter for the digital sorcery that he worked on my illustration for this article!

Stay Spooky!

Daniel XIII

Daniel XIII: equally at home at a seance as he is behind the keyboard! Raised on a steady diet of Son of Satan comics, Kaiju flicks and Count Chocula, ol' XIII is a screenwriter, actor, and reviewer of fright flicks! What arcane knowledge lurks behind the preternatural eyes of the Ouija Board Kid?

This Post Has 7 Comments

  1. Great post! Love that art, so ’70’s. That kid’s sleeveless shirt screams class.

  2. Hahaha, it sure does Professor! I’m really glad you dig the art…I think it may be my favorite of my collaborations with Hartter! He really gave my line art that wax pack trading card package feel…

  3. Speaking of wax packs, I recently found my set of Kiss trading cards, as well as my Kiss colorforms…will there be another Kiss article in my future? We all know the answer to that one!

  4. That Sean Hartter KISS artwork rocks my ancient rocker brain cells!

    I was past my KISS recruitment days by the time Eric Carr came along.
    Served my time dutifully, stashed my LPs and 45 singles and moved on to rockers who dared show their faces.

    Maybe the whole Kabuki showstyle grew old quicker than the music.
    But, years later, it makes listening to their little-heard 80s albums (to my ears) more fun and fresher.

    That video proves they never lost it. The fans just changed around a bit.
    I’m so glad they kept going all these years. Something about it makes a lot of sense.

    And I also found my KISS Colorforms! Just the ‘stickers’, though, the glossy stage set exited stage left a while back.
    I might just splash them on my fridge to keep it rockin’ all night (and keep the milk partyin’ every day).

    Keep writing about the band, Daniel, cuz these guys and their legacy of goods offer lots of memories.

    I might get drafted to rejoin their Army.

  5. Thanks for sharing your thoughts! As always, I love hearing them! Rest assured, I will definitely be covering that colorforms set in the near future, and Sean will be on board for that as well! Additionally, I’m really glad you dig the art! If you’re ever on the ol’ Facebook, you can see my original line art before Sean works his awesome magic on it!

  6. Good stuff Daniel!
    I see you put more than a lot into that initial design.
    Just love the results of that art style and choice of colors.
    You and Sean make a great graphics team.

    Yeah, looking forward to more KISS posts cuz I have so much in mind about those guys.
    Of all the rock n’ rollers that took the edge off my pre-teen angst, their combo of playful visual-style made most parents scratch their heads and harumpf away, so we could listen to the crunchy beats and undefined innuendo without the later exorcist-phone-calls caused by Ozzy’s over-the-top album covers.

    We were heading into head-banging maturity, schoolyard-daydreaming out-loud the life of rock stars, till Carson bedtimes and Coca-Cola mornings.
    Sunshine bike rides with friends could end up in a basement, dropping needles on vinyls as we waited for that 10-level volume to erupt and pump out ‘Detroit Rock City’ in an empty household, and the sweet, sweet freedom of a Life Of Rock held its promise for the length of those Side A and B tracks.

    You never forget your first KISS record.

  7. Damn, that was poetry! It’s so true as well…to simply go back and experience the pure unbridled joy of discovering a new favorite album for the first time!

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