lee rider brand rustlers

Lee Rider takes on the Brand Rustlers

You might not know it, but simply by wearing Lee brand jeans you will become an instant expert on all sort of branding. Which is not as useful a skill as it once was, but with the new “toast branding” taking off, I think it will again start coming in handy.

lee rider brand rustlers


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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