Behind The Scenes: It’s Alive (1974)

Image courtesy of Ain’t It Cool News

There are a few films in the horror genre that not only frighten me but also fascinate me. Basket Case, The Stuff, Magic, Freaks, Raw Meat, and pretty much the entire catalog of Italian Horror Maestro Lucio Fulci. Larry Cohen’s It’s Alive series is firmly in that category of motion pictures that affect me so much if not at the very top of the list.

As always a huge thank you to Quint over at Ain’t It Cool News for sharing these wonderful snapshots in cinematic history. Up top you can see a young Rick Baker (The Exorcist, King Kong 1976, An American Werewolf in London, The Howling, the list goes on and on…) working on a maquette for the Davis Baby from the original It’s Alive from back in 1974.

By the way, when I was looking this up I was stumped by the date of the release of the picture, I saw it at the local drive-in and I know I didn’t watch it when I was two years old! Turns out that the film bombed upon original release and was re-released to the theaters in 1977 with an entirely new ad campaign and ended up making money the second go around!

Image courtesy of IMP Awards

How crazy is it that the film ended up earning a PG rating?


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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One thought on “Behind The Scenes: It’s Alive (1974)

  1. Atari Adventure Square says:

    It’s funny seeing this pic cuz when the movie came out (probably during its re-release, as you mentioned) I had an older cousin tell me the whole story, in gory details.
    And when he was describing this monster baby, it was mentally horrifying in a special way that’s still tied to its imagery, today.
    (I had that pink milk scene looping around inside before hitting “Play” on the VHS tape, years later)

    And great work by a future make-up master, who seems to be looking at him as a proud papa would.

    Fun and oddly realistic movie. And the sequels aren’t too shabby either.

    Gonna have to make a monster-baby fest, at some point.
    Gotta line up Rosemary’s Baby too, on that one.

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