Two recent TV commercials for children’s products pay loving tribute to a couple of classic movies from the 1980s.
First we have the ad for Piggyback Aliens, back packs shaped like cute multi-colored extraterrestrials.
The kids, the bikes, the suburban setting, the menacing convoy of government vehicles, the faux John Williams score…even if you haven’t seen the movie in 30 years, the allusions to Steven Spielberg’s E.T. the Extra-Terrestrial are unmistakable.
Next is Turbo Pak, a back pack that transforms into a scooter:
This commercial recalls the scene in Back to the Future where Marty McFly uses a makeshift skateboard to elude Biff and his crew.
Notice that these movie references will be less familiar to the kids who would want these products than to the parents who will have to pay for them.