The Secret Origins of the Fanny Pack

fanny pack

Who is to blame? The military, and also Norwegians. Based on clip-on pouches worn by soldiers, zippered, strap-on pouches were sold in camping and army surplus stores in the 1960s. For some reason, they caught on with tourists from Norway, where there persisted a not entirely untrue supposition that America was full of pickpockets. (They kept their wallets safely tucked inside the pouches.) In 1988, Adweek proclaimed the fanny pack (or “penis pouch” as my brother called them if you wore it in front) the “hottest product of 1988.” Tourists still love them today, both Norwegian and nonwegian.

Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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