Who is to blame? The military, and also Norwegians. Based on clip-on pouches worn by soldiers, zippered, strap-on pouches were sold in camping and army surplus stores in the 1960s. For some reason, they caught on with tourists from Norway, where there persisted a not entirely untrue supposition that America was full of pickpockets. (They kept their wallets safely tucked inside the pouches.) In 1988, Adweek proclaimed the fanny pack (or “penis pouch” as my brother called them if you wore it in front) the “hottest product of 1988.” Tourists still love them today, both Norwegian and nonwegian.
Latest posts by Brian Boone (see all)
- LaToya Jackson’s “Heart Don’t Lie” - July 18, 2014
- M.A.S.K., the Cartoon and Toy Line, Not the Deeply Sad Eric Stoltz Movie - July 16, 2014
- MTV’s Mega-Dose - June 30, 2014