We’ll Win this War with Snap! Crackle! and Pop!

During World War II everyone got in the act of promoting the war, including the Rice Krispies Mascots, Snap, Crackle and Pop! As you can see in this advertising sign being sold at Hake’s, they took on the job of dangerous breakfast associated bombing missions. People do not talk about their war record, especially after their controversial stance again the Vietnam war, but in a war where Captain Crunch was not yet a Captain, Lieutenants Snap, Captain Crackle and Major Pop distinguished themselves in well over 200 nutrition based sorties. That deserves to be celebrated.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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