Do You Remember ABC’s Peter Rabbit Ears? (1957)

I was looking up some information about a Drive-In theater being torn down on YouTube today when I stumbled across this little gem. A 1957 promo animation for the ABC network with a host named Peter Rabbit Ears, who kindly takes you through an animated journey of the types of programming you would be seeing on ABC television…without actually naming any ABC programs.

I really love the way he says, “Draaaama”.

[Via] The TV Days YouTube Channel

I’ve not been able to find anything else about our friend Peter Rabbit Ears, so if you know anything else about the promo please give us a comment!


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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One thought on “Do You Remember ABC’s Peter Rabbit Ears? (1957)

  1. Cheryl Keil says:

    I used to love this commercial; loved the way Peter Rabbit Ears said Draaama, and the way he’d turn himself into a TV antenna, pop up, wink his eye, turn back into an antenna, and then the network would come on.

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