John Carpenter’s The Thing: Theatrical Promotion Book (1982)

Yesterday happened to mark my 40th year on this planet. I want to thank everyone who wished me a Happy B-day over on Facebook, that meant quite a lot. I also do not mind adding that it was a pretty great day in terms of Retro gifts.

The big surprise of the day was that after 28 years I finally have a Star Wars: Return of the Jedi Y-Wing vehicle in my collection. Granted it is one of the Toys R Us exclusive re-release of the famed bomber…but beggars can’t be choosers!

The grandest gift of all came from Retroist regular, Dax, as he somehow got his hands on something I didn’t even know existed. It’s a promotional book for movie theaters that were going to be carrying John Carpenter’s The Thing back in 1982. It’s not about the making of the movie or anything like that but contains the classic story the movie was based on by John W. Campbell Jr., the original story was entitled “Who Goes There?”.

Now check out that awesome cover. The almost X-ray image of the Thing with that tentacle nightmare of a shadow spread out before it. Was this perhaps what was originally intended to be the theatrical poster before the legendary Drew Struzan’s design? I’m going to go out on a limb here and say I would have been just as happy if the image on the promotional book had been used!


Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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