1970s Star Wars Themed Japanese Canned Meat Commercial

I have been digging through a backlog of old bookmarks — Mostly things I meant to post last year (some even the year before that). While doing so I found this gem which had been making the rounds on the web a while ago and I remembered why I wanted to share it on the site. Not because of its poorly done plot or even its disco ambiance, both of which are wonderful, but instead one thing about this commercial bothered me. They play Chewbacca like he is some sort of ape. Now I love apes as much as the next person, maybe more, but it is wrong to insult a hero of the Rebellion and new Republic, by making him seem like some sort of grunting primate.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

5 thoughts on “1970s Star Wars Themed Japanese Canned Meat Commercial

  1. Vinvectrex says:

    I read “canned meat” and “Chewie” and I was afraid he implied to be some sort of component in the product. I get the feeling that whoever made this commercial hadn’t actually seen the movie.

  2. Atari Adventure Square says:

    vin – agreed, and what’s with Threepio making Artoo-like beeps?

    This comes close to Holiday Special-level of anti-canon depictions.

    Also makes it kinda awesome, in a bizarro way.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.