1970s Taco Bell Wrapper

We did not have Taco Bells in my neck of the woods when I was growing up. I would hear about them and seen them on TV for a long time before I had my first crunch delicious bite. Because of this, my historical references for the chain are weak, but when I spot some bit of Taco Bell History it is all new to me, which makes it very exciting.

This Taco Bell Wrapper was posted to Flickr by The Waffle Whiffer. I have looked at this thing a couple of times now and I gotta say, the simple, two tone understated wrapper is pretty classy compared to the garish colors that would follow.

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Garry Vander Voort

Editor/Podcaster at Retroist
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2 thoughts on “1970s Taco Bell Wrapper

  1. CarlosTheDwarf says:

    I still remember when my home town got its first Taco Bell. It was all done up in very traditional (cough) “Mexican” motifs like this. It actually replaced a Zantigo’s restaurant , which I now believe are only in the Twin Cities area (I’m grew up in Illinois near St. Louis).

  2. There was a Taco Bell within walking distance of the house I grew up in. It was built sometime in the late 1970s or very early 1980s, and it was the fast food location nearest to my house. Seeing that wrapper brings back memories. Thank you.

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