Micro Magic Microwavable Milkshakes (1989)

I still do not understand how a microwavable milkshake was supposed to work, as microwaves heat things. Maybe the end result is more like a Frosty. Aw, whatever. It was the ‘80s and we all had brand new microwaves and we really wanted to use them.


Brian Boone

From the middle of nowhere in the Pacific Northwest, I contribute to the Retroist, write for trivia publications, and blog about music in a humorous fashion. I feel about "Back to the Future" the way you feel about "Star Wars." Also, I'm married and have a child (sorry ladies, orphans).

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3 thoughts on “Micro Magic Microwavable Milkshakes (1989)

  1. @Mashismo – you have it totally right. It was a solid mass of frozen ice cream and all you were doing was melting it to – as Brian theorized – the consistency of a Wendy’s Frosty. It never really got to “shake” status.

    I remember this because I BEGGED my mother to buy these for me. In fact, Micro Magic was the creator of an entire line of preternatural microwavable foods – burgers and fries. And it was nasty and I loved it. I loved the red boxes they came in – it felt like fast food from the future! An 80s future – which is honestly, the best kind.

    I would love to see the ingredients list on those boxes now. I’m sure one of those ingredients would simply read “intestinal disease”.

  2. @P-Doody, “intestinal disease” line = awesome. This brings to mind my days working at the local movie theater and the jug of white goop we’d pour into a cooling machine to make what was considered “ice cream.” Oof.

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