A 26 year old campaign against litter in Texas is still running strong. In 1985 the Texas Department of Transportation (TXDOT) asked Mike Blair and Tim McClure to create a slogan for an anti-littering campaign. At the time the state of Texas spent about $20 million annually to clean litter from highways. McClure said that “bubbas in pickup trucks” who regularly littered beer cans and other items out of vehicle windows and ordinary Texans who believed that littering was a “God-given right” were targets of the advertising camapaign.
Texas Air Force
The official site has many similar commercials to browse and can be found here. They are all pretty funny. I recommend “If your girlfriend were Texas” – which is not funny, but gets the point across very well. Something that all PSAs should strive to achieve.