Keebler Magic Middles

I was all over the soft batch cookie craze and as the 1980s rolled along I found that Keebler could do no wrong. Each achievement in cookie technology seemed to top the last. Yet on of their crowning achievements in cookie tech was for some reason taken from us. I am of course referring to the Keebler Magic Middle. A buttery cookie filled with gooey chocolate — it was indescribably wonderful.

They are one of those foods that I would love to see brought back.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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