As TV shows from the 1960s go, I think Star Trek TOS was the perfect show to demonstrate the power of a nice color TV. Even when I watch the restored TOS episodes nowadays I sometimes get lost in the color palette. A great ad.
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The Retroist
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Of course! Without color, how could you tell which members of the landing party were going to die?
For the longest time I kept wondering why certain grayscale shades were doomed episode after episode.
That’s a beautiful ad. I love those big old console televisions.
25 years of color in a 1967 ad ? I don’t think they had color tv in 1942. They didn’t have black and white tv in 1942.
That went right over my head Spottedfeather…missed it completely. The first RCA color TV was in 1954, which would make this ad more like a 1979 ad. This makes it much more interesting that they chose Star Trek. Motion Picture hype?
It would seem this is indeed a 1967 ad for “The Hathaway” RCA television.
NBC had opted for the Trek series on the basis it would promote the use of color television, so there must’ve been some bigwigs getting together on the TV sales idea.
There are some other era Trek ads about that, I’m pretty sure.
But the “25 years of color experience” mention probably refers to RCA’s other ventures.
Maybe some RCA dude painted his office in bright blue in 1942 and said “yeah, we’ve got experience in that”.
“25 years of color experience” Doesn’t mean 25 years of color TV. I think it refers to the years of developing color technology. Here’s a website that you might find interesting. http://www.cedmagic.com/history/index.html This is a list of pictures showing the beginings of TV and Computers from 1877 to 2002.