Jazzercise roots can be traced back to 1969 when Judi Sheppard Missett was attending Northwestern University in Chicago and taught dance classes at a local jazz studio. Missett quickly noticed that her classes had a dropout rate of about 90% and started to look for various ways to improve retention. After speaking with some students in her class she realized that the classes were strenuous and targeting more of the dance professional. The aha moment came when she realized over and over that her students attended the class to lose weight, have fun and get in shape. With some reworking of her class structure including not using the mirrors for form the students embraced this new fun concept and the mission statement still used today came into play.
“Mission Statement: We develop and market fun and effective fitness programs and products that enhance the well-being of people of all ages.”
Note: Things seen, cannot be unseen.