Bart Simpson’s novelty hit/dance craze “Do the Bartman” is the sort of pop culture cheesy/product integration is the kind of thing they make fun of on the Simpsons nowadays (and explicitly, literally have – Bart tries to impress his classmates by singing and dancing the Bartman one day, to which Ralph Wiggum replies that it is “so 1991”). But it was a pretty big deal when it came out – a top 10 throughout Europe, the centerpiece of the platinum The Simpsons Sing the Blues Album, and one of the most requested videos of the year on MTV. It was actually co-written by Michael Jackson, a huge Simpsons fan both before and after his appearance on the show as an obese, white mental patient who thought he was Michael Jackson. On the show, Jackson was credited under the fake name John Jay Smith. On “Do the Bartman,” Jackson was also credited under a fake name, Bryan Loren.
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