Kenner Super Powers Collection Ad

n 1984, hot on the heels of Mattel’s “action feature” heavy He-Man toy line, DC Comics awarded the master toy license of their characters to Kenner Products. Winning the license away from Mego Corporation and Mattel with their emphasis on action and art, Kenner devised hidden mechanisms within the figures that would trigger an action when the figures legs or arms were squeezed. This emphasis on each figure’s “super power” led to the naming of the line – The Super Powers Collection. Each figure in the first two series were also packaged with a mini-comic featuring that character’s adventures.

kenner super powers collection


Garry Vander Voort

Editor/Podcaster at Retroist
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2 thoughts on “Kenner Super Powers Collection Ad

  1. Kurt says:

    I still have the Superman figure in a box at home. Always thought the punching action was funny.

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