Puffalump is a brand of stuffed animals created by Fisher-Price in 1986. They were light stuffed animals made of a parachute material and poly-fil stuffing. The Wild Puffalumps was a 22-minute direct-to-video animated cartoon, based on the Puffalump toy line of the same name. This cartoon was intended to act as an advertisement for the “Wild Puffalumps” toy line, which consisted of vividly-colored Puffalumps wearing Aloha shirts and sunglasses whose lenses displayed the word “WILD” when seen at the proper angle. The glasses were large enough that the children who owned the toys could wear them, a fact which was pointed out in his television commercial for the toys.