Borden’s advertising must really work, because I only have very positive impressions of them and honestly who does not love Elsie the Borden Cow. I am not surprised though I just found out the other day that I actually drank the evaporated milk out of a bottle when I was a baby, so I guess my indoctrination started at an early age. In fact my brand loyalty is so strong that almost during every food holiday, when I go shopping, I buy a can of milk and bring it home and never use it. So if you look in my pantry i have nearly 20 cans of the stuff. I need to start baking more.