Vintage Swan Soap Ad

Swan was a brand of soap marketed by Lever Brothers Company in the 1940s and 1950s. Like its competitor Ivory, it was a floating soap. Swan was advertised as a soap that could be used in the kitchen as a hand soap or in the bathroom to bathe the baby. A typical ad boasted that Swan was “the white floating soap that’s purer than the finest castiles”. Lever Brothers used the Swan brand name to sponsor several radio programs, including The George Burns and Gracie Allen Show from 1941 to 1945, My Friend Irma in the late 1940s, and The Bob Hope Show from 1948 to 1949. As you can see Swan Soap’s print ads were colorful works of art, and often featured children, babies, soapsuds and, of course, a swan. Many people had the Swan Soap ad prints displayed on their wall at home. The art prints were made available to the public as a promotion by the company.

vintage swan soap ad


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6 thoughts on “Vintage Swan Soap Ad

  1. I have that Swan radio show on CD. I wish more of it survived, ’cause it was a hoot! In a lot of ways it was sort of like Burns & Allen (Carnation) or Fibber McGee & Molly (Johnson’s Wax), where a pitchman was a regular character, and his schtick was to always work a conversation around to the product and how great it was. It was pretty madcap, too, very random with jokes flying everywhere. Later incarnations were more standardized and domestic. The Swan series was quite different from Joan Davis’ later TV show.

  2. Phyllis Janosko says:

    I have a bar of Swan Soap and two posters from 1945 that my mother saved.

  3. Caroe Goscinski says:

    I have a picture of a Merry Go Round with all babies and swan soap can you tell me about it I know my Mother got it when I was very small I was born 1943!

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