Swan was a brand of soap marketed by Lever Brothers Company in the 1940s and 1950s. Like its competitor Ivory, it was a floating soap. Swan was advertised as a soap that could be used in the kitchen as a hand soap or in the bathroom to bathe the baby. A typical ad boasted that Swan was “the white floating soap that’s purer than the finest castiles”. Lever Brothers used the Swan brand name to sponsor several radio programs, including The George Burns and Gracie Allen Show from 1941 to 1945, My Friend Irma in the late 1940s, and The Bob Hope Show from 1948 to 1949. As you can see Swan Soap’s print ads were colorful works of art, and often featured children, babies, soapsuds and, of course, a swan. Many people had the Swan Soap ad prints displayed on their wall at home. The art prints were made available to the public as a promotion by the company.
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